Activism and Social Change

Native Land Reclamation: Predicting Motivation to Participate in Collective Action

In order to predict whether individuals will join in collective action, most psychological studies turn to social identity theory. According to this approach, people are more likely to join in collective action if they have a strong collective identity, particularly if their group is perceived as threatened in some way. Giguère, Lalonde, and Jonsson (2012) [...]

Psychological Barriers to Climate Change Action

Robert Gifford (2011) proposed that while some of the barriers to taking action about climate change are structural (e.g., buying solar panels is not affordable or riding a bike to work is impractical), many are psychological. He identified seven categories of “dragons of inaction”: (1) Limited cognition – the human brain has difficulty grasping threats [...]

Facebook Users’ Political Participation

Social media outlets, such as Facebook and YouTube, played an important role in the 2008 presidential election. These sites allowed candidates to communicate with potential voters and potential voters to communicate with each other. Vitak and colleagues (2011) cited information from the Pew Internet and American Life Project indicating that 65% of social network site [...]

College Students’ Social Justice Interest

Social justice researchers have investigated the factors that result in disparities as well as strategies to facilitate equal access to rights and resources.  Few studies have explored factors associated with the development of attitudes about social justice advocacy.  Miller, Sendrowitz, Connacher, Blanco, Muñiz de la Peña, Bernardi, and Morere (2009) investigated interest in, and commitment [...]

“Global Warming” vs. “Climate Change”

Does the public react to the terms “global warming” and “climate change” differently? Political strategists have suggested that “climate change” is perceived as less threatening than “global warming.” In a survey of Americans and Europeans from 25 European Union countries, Villar and Krosnick (2011) asked participants to rate the seriousness of either “global warming” or [...]