Memory

Failing to Learn from Experience about Catastrophes

How do people make decisions about protecting themselves from low-probability, high-consequence events like earthquakes and hurricanes? According to Meyer (2012), anecdotal evidence suggests that we have a short memory for the results of such disasters. For example, although the purchase of flood insurance policies increased dramatically immediately following Hurricane Katrina, the rate quickly dropped to [...]

Primacy and Recency Effects in Voter Mobilization Campaigns

The typical political campaign times the majority of advertising so that it occurs just prior to an election. The expectation behind this strategy is that information presented close to the election date remains accessible in memory and its persuasive message may be less subject to decay. In addition to this recency effect Panagopoulos (2011), suggests [...]