Political Behavior

Using Implicit and Explicit Social Pressure to Increase Voter Turnout

Although get-out-the-vote mailers are frequently used in political campaigns to increase voter turnout, Matland and Murray (2016) point out that they are fairly ineffective. One particular type of mailer using explicit pressure has been shown to increase voter turnout. These “self-mailers” include information about the recipient’s voting history and implies that the sender will be [...]

Facebook Users’ Political Participation

Social media outlets, such as Facebook and YouTube, played an important role in the 2008 presidential election. These sites allowed candidates to communicate with potential voters and potential voters to communicate with each other. Vitak and colleagues (2011) cited information from the Pew Internet and American Life Project indicating that 65% of social network site [...]

Primacy and Recency Effects in Voter Mobilization Campaigns

The typical political campaign times the majority of advertising so that it occurs just prior to an election. The expectation behind this strategy is that information presented close to the election date remains accessible in memory and its persuasive message may be less subject to decay. In addition to this recency effect Panagopoulos (2011), suggests [...]

If They Were to Vote, They Would Vote for Us

Studies in a wide variety of areas show a false consensus (or social projection) effect in that people overestimate the percentage of others who share their views. Koudenburg, Postmes, and Gordijn (2011) investigated whether this phenomenon applied to voters as well. They asked voters in the Netherlands to estimate the percentage of votes their party [...]